Bridge by Maybank
ID4107 – Charting the Future of Singapore Banking
Under the guidance of Benjamin Xue
In collaboration with Anna Yong, Travis Tan
Social and Service Transformation UI/UX
Imagine going to a hawker centre and not being able to scan-to-pay. Or renting an apartment and having to pay $3000 for your down payment in cash. For Malaysians moving to Singapore, this is their lived experience. That’s why opening a bank account is often their top priority upon arrival in Singapore. However, this process remains extremely tedious and difficult today. During their relocation, Malaysians are faced with financial limbo that results in unnecessary anxiety and suboptimal banking choices – creating a bottleneck that inhibits them from fully settling down.
So, how might Maybank leverage on this market gap to provide a seamless and supportive banking experience, serving as the go-to bank for Malaysians relocating to Singapore?
Introducing Bridge: a provisionary account designed to increase accessibility to Singapore’s digital financial systems during the intermediary period of financial limbo faced by relocating Malaysians.It supports their payment and banking needs during their relocation, familiarises them with Singapore's financial system and seamlessly upgrades to a full account once all required documents for the Know-Your-Customer process are uploaded.